Why buy Flexwatt over any other heat tape? Because Flexwatt is an excellent product that has been around as long as we have been in business (25 years), and longer. It is manufactured for lots of different uses in lots of different widths and wattages. It is great to use on reptile rack systems, incubators, as stand alone heat pads, etc . . . Also, it is now produced with a flame retardant coating which makes it a safer product than any other heat tape related product on the market. Consider Flexwatt on your next heat tape purchase, the only heat tape made in the US and with safety flame retardant coating.