12" is 23 watts per foot. It is recommended you keep your heat tape runs at a maximum length of under 24 feet for the 12" THG. Price is per foot.
You manufacture this product yourself and will need to supply the wire and plug. The strips of heat tape are connected with two clips and two clip covers which are wired to a standard electrical wire.
You can also solder if your are comfortable with this. It is highly recommended that a rheostat, dimmer (use a dimmer intended for incandescent lights) or a proportional thermostat be used with this product.
WARNING: Because this is a product that you manufacture yourself, there is no implied warranty and you incur all liability for it. Use common sense when using this or any other electrical heat element. This product is intended for indoor use.